| Zap!
<HTML> -
Version 2.0 |
Research
shows that the average length of time a typical user will
wait for a page to load, formerly estimated at 8 seconds,
has now dropped to 3 seconds.
"The best-designed web site is worthless if users don't
have the patience to wait for it to load or if the competition
offers a site that loads more quickly," says John Yunker
of Byte Level Research.
Marketers
lose $25 billion a year due to slow-loading web sites and
customer bailout, according to Zona Research.
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Whether
you use visual HTML editors or a plain text editor, your HTML code
will invariably contain unnecessary non-breaking spaces ( ),
returns, several duplicate font tags, empty tags, unused paragraph
tags, etc. These elements unnecessarily increase the size of your
web pages, slowing them down.
Zap!<HTML>
will compress HTML code anywhere from 1 to 50%. On large files this
compression will be significant, making your pages load much faster,
which keeps visitors from surfing away from your site and over to
your competitors.
"I
compressed the Yahoo! frontpage [with Zap! HTML] and got
a 20% reduction in size"
-
Yippee Software review
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And
even if the percentage of compression seems small on some pages,
load time savings are still significant, as Internet browsers parse
your pages much more efficiently.

Zap!
<HTML> comes with a free 7-day trial, so download a copy today
and see the results for yourself - your web visitors will thank
you for it!
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